There are countless family-owned companies in the South Bay, yet so many of these organizations are struggling to stay afloat. What can we do to help?
Use Social Media for Research
Search TripAdvisor and Yelp for small businesses in Silicon Valley and listen to local people.
First of all, discuss your favorite small businesses with the people around you.
From the printing press you frequent in Menlo Park, favorite shoe repair in Santa Clara, to your favorite boutique in Los Altos, encourage other people to visit the places you love in the community.
Word-of-mouth reviews are crucial to the success of any business, large or small.
Share Positive Comments and Daily Actions
In addition, consumers can support small businesses by investing in them. By “investing,” I mean so much more than spending your money.
You can also invest in small businesses by writing reviews on Facebook, Google, or any other platform that accepts honest reviews for publication. Most of these tech companies are based in Silicon Valley, so why not give back?
Turn to social media to nurture small businesses, and post a photo of your favorite item from a consignment shop or local eatery on Instagram.
The Truth is That Every Contribution Helps
The most important thing, in my opinion, is to consider how our actions affect small business owners. As residents of Silicon Valley, it is our duty to visit local businesses and share our opinions with other people in our community.
Every decision we make, from where we buy groceries to how we spend our weekends, affects the economy, and could make or break the success of small business owners.
Small Actions Help
Ultimately, I recommend that you become an influencer to help preserve our community. Frequent small businesses, yes, but don’t forget to share your thoughts and experiences as well. There are so many things you can do to offer your support.
How do you share about favorite local shops?
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